In the B2B space, there’s been a lot of discussion around the difficult macro-economic climate and its impact on tech buying and selling. While these challenges are very real, marketers need a more nuanced understanding of what’s going on, the impact on budgets and how buyers are managing changes.
To help you effectively connect with your buyers and help them in their purchasing journey, in this infographic we’ll explore insights from TechTarget’s 2023 IT Priorities Study. You’ll learn:
- What’s driving IT spending in Europe.
- How organizations are prioritizing spending needs.
- How B2B marketers can help their organizations get ahead of the competition.
