![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2017/11/247-inc_1col_297x107.png)
Demand Generation
Overview
[24]7.ai was looking to increase their database, increase contacts at named accounts and nurture prospects in ways that would allow them to engage and interact more effectively across the buyer’s journey.
Learn moreBetween TechTarget’s consulting services and Priority Engine tool, we now understand the buyer’s journey much better.”
– Kevin Payne, Vice President, Global Field Marketing, [24]7.ai
Solution
Priority Engine™, TechTarget’s data and analytics platform, enables [24]7.ai to improve nurture messaging and process. They now deploy the more sophisticated topic- and solution-specific streams necessary for a better, more productive user experience.
Learn more![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2017/11/247-Solutions-CS-laptop.jpg)
Results
![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2016/09/techtarget-capability-marketing-actions.png)
Increased volume and quality of MQLs
Hundreds
of more score-qualified leads going to the ADRs with Priority Engine
Benefits
Knowing what topics are resonating with their audience enables [24]7.ai to tailor messaging according to industry, account and competitive activity.
Learn more![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2017/11/benefits-integrated-marketing-Illustration.png)
Latest tech marketing thinking See all resources
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Market Intelligence
![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2023/12/Amplify-RESOURCE-384x320.jpg)
![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2023/12/Intent-Summit-2024-Resource-Tile_v3-384x320.jpg)
