Overview

[24]7.ai was looking to increase their database, increase contacts at named accounts and nurture prospects in ways that would allow them to engage and interact more effectively across the buyer’s journey.

Learn more

Between TechTarget’s consulting services and Priority Engine tool, we now understand the buyer’s journey much better.”

– Kevin Payne, Vice President, Global Field Marketing, [24]7.ai

Solution

Priority Engine™, TechTarget’s data and analytics platform, enables [24]7.ai to improve nurture messaging and process. They now deploy the more sophisticated topic- and solution-specific streams necessary for a better, more productive user experience.

Learn more

Results

Increased volume and quality of MQLs

Hundreds
of more score-qualified leads going to the ADRs with Priority Engine

Benefits

Knowing what topics are resonating with their audience enables [24]7.ai to tailor messaging according to industry, account and competitive activity.

Learn more

[24]7.ai fuels their pipeline with Priority Engine.

Schedule a live walkthrough today.

Schedule me

 

Implemented solutions

 

Account Based Marketing
ABM/ABX
Intent Data
Intent Data
Conversion Pixel