Demand Generation
Overview
Silver Peak needed to cut through the clutter and noise in the SD-WAN space to increase demand and brand mindshare for their solutions.
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We are getting very positive feedback from Sales. They are having more focused conversations and are able to engage more effectively.… They know what prospects are researching and they know how to better align Silver Peak solutions with specific pain points.”
– Louise Crawford, Senior Director of WW Demand, Silver Peak
Solution
Through TechTarget’s Keyword Takeovers and Essential Guides, Silver Peak established share of voice and market authority on SD-WAN topics as prospects were researching. They could also continuously follow the conversation wherever it was happening. By taking an integrated, more holistic approach, Silver Peak increased the quality of their leads and are helping to build a strong pipeline for the sales team.
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Results
Faster leads through the pipeline
of more score-qualified leads going to the ADRs with Priority Engine
Benefits
By taking an integrated, holistic approach, Silver Peak has increased the quality of their leads and built a strong pipeline for Sales.
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