Demand Generation
Overview
To keep a competitive edge in the explosive UCaaS market, Mitel needed a solution that enabled them to deliver more leads with better insights about them to accelerate the sales process.
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We’ve seen it in the numbers; there have been some really good wins, from not only a pipeline standpoint but a revenue standpoint as well…. The TechTarget team has been fantastic to work with. It has been a very beneficial relationship.”
—Derek Gunn, Global Marketing Automation Specialist, Mitel
Solution
Mitel invested in TechTarget for a comprehensive, integrated marketing program including Priority Engine™, TechTarget’s data and analytics tool.
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Results
increase on click-through rates on their nurture stream
of net new active prospects have become qualified leads
Benefits
The rich insights Mitel receives from Priority Engine about active prospects in their market helps them to deliver better-targeted and more-valuable content in their nurtures. Beyond volume, they are qualifying better and passing more value to Sales.
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