Demand Generation
Overview
With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new customers and accelerate the overall sales cycle. This meant getting in front of the right decision-makers at the right time in the buying cycle to keep the sales team’s pipeline full.
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Our sales teams are thanking us for making the investment in Priority Engine. This tool has vastly improved their effectiveness.”
– Doug Alexander, CEO, Focus Technology
Solution
With Priority Engine™, Focus Technology can now consolidate intent signals, account rankings and named active prospects to quickly and easily concentrate on their target segments.
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Results
Shortened time-to-opportunity cycle
added to pipeline in 5 months
Benefits
Priority Engine data has eased the complex process of applying for partner MDF and increased the sales team’s efficiency in adding real, qualified opportunities into the pipeline forecast on a weekly basis.
In addition to the benefits of Priority Engine, Focus Technology values the level of service and expertise provided by the TechTarget account team.
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