Demand Generation
Overview
To support their fast-growing sales team, Distil Networks needed to create a full-funnel approach at scale that could serve both strategic and tactical requirements. Bottom line: They needed to generate a continuous flow of qualified leads from a highly targeted set of companies.
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TargetROI makes our marketing prospecting programs more effective and has improved our overall lead quality.”
– Nicole Markisohn, Marketing Automation Manager, Distil Networks
Solution
Distil Networks invested in TechTarget’s integrated TargetROI™ solutions to achieve more targeted marketing at scale. Using rich purchase intent insights from TechTarget, Distil could focus their messaging and content more effectively for higher yields from prospecting and better conversions from nurture.
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Results
Higher levels of engagement across all marketing programs and campaigns
2x higher
clickthrough rates than industry benchmarks
Benefits
Beyond more marketing funnel throughput, with the insight available from TechTarget, Distil is able to better enable salespeople with support for more meaningful, higher-quality conversations.
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