Demand Generation
Overview
Service Express needed to build a modern demand generation capability. At the same time, they were savvy enough to realize that their program’s long-term success relied a great deal on proving impact early and often.
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It [Priority Engine] generates the most qualified leads of any channel. An added benefit is that individuals are double opt-in, so you can [immediately] utilize your marketing automation platforms [for nurture].”
Nate Spurgess, Demand Marketing Manager
Solution
Service Express partners with TechTarget in three critical demand-driving areas:
Buyer’s Journey Visibility: Priority Engine provides access to real opt-in buyers at scale for pursuit by both marketing and sales.
Relevant Awareness: This same intent data powers much more targeted advertising and relevant messaging, needed to cover a rapidly expanding market space.
Account Engagement: AI-optimized content syndication delivers strong engagement with the right audiences at scale, for dependable, highly convertible funnel volumes.
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- The most reliable, scalable source of qualified leads
- The quickest pipeline velocity
- The largest average deal size among their portfolio of suppliers
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