Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […]
There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]
For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]
Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their […]
