Data Analytics & Artificial Intelligence
To find more value from constantly growing data sets and to become more data-driven, organizations are prioritizing investments in big data and data analytics initiatives.
Companies must quickly, easily, reliably, and securely process, merge, transform, and transact with data to derive value and insights at the speed of business.
Organizations must improve data management efficiency to effectively leverage their data.
According to our research, two-thirds of organizations are turning to automation to gain efficiency: The second-most researched automation-related topic among IT buyers whose purchase research we observe is Business Intelligence and Analytics. Our Data Analytics & AI analysts and demand-side research help tech vendors succeed in this rapidly evolving market by covering essential topics that include:
- Analytics
- Artificial intelligence hardware
- BI & data visualization
- Data platforms
- Data science & machine learning platforms
- Databases, warehouses, lakes & platforms
- DataOps & MLOps
- Generative AI
- Speech, NLP & computer vision
Research Report
Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns
While AI in general was already assimilating into the everyday business and IT lexicon thanks to ongoing AI and analytics strategies and initiatives, GenAI recently stormed the market and mindshare of decision makers across industries and major geographic markets. Business leaders see a massive opportunity to positively impact operations and customer strategies with GenAI, but its adoption and use across all business units carry a fair share of trepidation.
Analysts Covering Data Analytics & Artificial Intelligence
Mike Leone
Principal Analyst
Areas of Expertise
- Analytics
- Artificial Intelligence
- BI & Data Visualization
- Data Platforms
- Data Science/Machine Learning
- Data/AI Lifecycle
Brian McKenna
Regional Director, Analyst Services, EMEA
Areas of Expertise
- Business & Technology Strategy
- Business Applications
- Business Intelligence
- Cybersecurity
- Data Analytics & AI
- Data Management
Recent Data Analytics & Artificial Intelligence Insights
Infographic | December 19, 2023
Checklist for Marketing Success
Research Brief | December 19, 2023
Charting the Course of AI Adoption: Ambitions and Barriers
Research Report | November 9, 2023
Q3 2023 Activity Trends: What’s Driving Growth Across the TechTarget & BrightTALK Network
Infographic | October 12, 2023