3 Ways to Use Intent Data to Improve ABM Outcomes
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]
Intent 3.0: Using Intent Data for GTM Strategy
Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]
Why Most Publishers Can’t Deliver Precise Intent Data
Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]
Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy
When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]
How to Find and Influence More Healthcare Tech Buyers
While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]
Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA
There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]
CMOs and CROs: How to Really Turbocharge Your Go-to-Markets
Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]
5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
4 Steps to Creating More Personalized Content for Technology Buyers
B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]
How Genesys Enhances ABM with Real Purchase Intent from Priority Engine
Challenge: Genesys was using a lot of first party data to fuel its ABM campaigns and programs, but had limited ability to expand the success and scope of their efforts […]
