Factors to Consider when Selecting Lead Gen Campaign Content
According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]
How to Align Lead Gen Content and Messaging to Target Personas
Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]
Selecting the Right Lead Gen Content Mix Across the Buying Cycle
In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one […]
The Importance of Selecting High-Quality Content for Lead Gen Campaigns
One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]
Formulating Eye-Catching Subject Lines
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […]
Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
Content is the number one building block in the overarching category of customer experience (CX). How to successfully build your content efforts, in the ever-shifting move to more and more […]
APAC Perspectives on Regional Content Development
An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]
We’re Only Human: 4 Ways to Become a Better Copy Editor
We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]
