Sales
“Priority Engine is a foundational element for our clients. It helps to power their go-to-market strategies by being able to target the right prospects with the right message at the right time in their buying journey.”
“One of the main value drivers for Priority Engine is that you can automate the extraction of leads into your marketing automation system, and at the same time your sales team can add leads with a single click to sync them into Salesforce.”
Marketing, Sales
“When we think about targeted marketing and about being intentional, there’s such a natural fit with Priority Engine and TechTarget.”
Sales
“With the data from TechTarget, we can access valuable insights to know exactly what prospects are looking into, from the vendors they’re looking at to their interests and behavior.”
Sales
“TechTarget has given us not only the ability to expand our reach across our audiences, but one holistic view of our programs.”
Marketing
“We leverage Priority Engine, in conjunction with content syndication, to help influence active buyers who are warmed up to our capabilities before Sales reaches out and engages with them.”
Sales
“Priority Engine gives us access to a really rich database of purchase intent that’s valuable to us from a marketing standpoint, as well as sales.”
Marketing
“The TechTarget team is absolutely a strategic partner for us. They push us to do more, they help us to be more strategic, and they make sure we’re leveraging the data and the tool to the fullest extent.”
ABM, Sales
“Priority Engine has been able to focus my team in the right areas to have a conversation with people who actually care about having a conversation about unified communications.”
Sales
“Priority Engine helps us keep our finger on the pulse of current issues that matter to our audience. It also fuels the prioritization and activity of our BDR team.”
Marketing
“TechTarget has really helped us to tell our story to our target and existing end users through content syndication. Priority Engine allows us to acquire the highest-propensity individuals.”
Marketing
“By having both the lead-level data as well as the account-level data, we are able to see a midway in terms of influence and how exactly the digital campaigns attribute and influence opportunities in the pipeline.”
ABM
