TechTarget Sees Dramatic Growth in Adoption of IT Deal Alert Suite of Purchase Intent-Fueled Offerings in 2017

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, announced that it now has more than 600 IT Deal Alert^TM customers utilizing its behavioral intelligence to power their own marketing and sales efforts. TechTarget’s IT Deal Alert suite of data-driven solutions for B2B marketing and sales teams is powered by Priority Engine^TM, a SaaS-based solution that provides direct, real-time access to ranked accounts and named prospects actively researching purchases in specific technology categories. The Company drove over $49 million in IT Deal Alert revenues in 2017, up 58% over 2016.

In 2017, TechTarget added over 200 customers for its Priority Engine platform alone, doubling its fast-growing subscription base in North America, UK, France, DACH, ASEAN, ANZ and India.

“Priority Engine improves our clients’ marketing outcomes and pipeline by delivering the real, observed purchase intent they need to act with speed and confidence.  This capability begins with TechTarget’s hyper-segmented target audiences that enable us to understand who to target, what to say to them and when to act,” said Michael Cotoia, CEO, TechTarget. “Our rich account level insights and named, active contacts are powering new levels of performance from demand generation, lead nurturing, Account-Based Marketing (ABM), sales prospecting, channel enablement and more.”

TechTarget Priority Engine is achieving strong platform adoption and powering more advanced use cases in major enterprise technology markets

In 2017, TechTarget customers achieved success with Priority Engine in over 140 different major technology markets with especially deep penetration in End-User Computing, Storage, Networking Infrastructure, Data Center/Virtualization, Security, and Business Applications. Over the course of the year, customers in these markets set up more than 9,500 Target Profiles within Priority Engine to directly support specific campaign goals. Likewise, they uploaded more than 2,500 account lists to Priority Engine for the data enrichment necessary to drive high ABM ROI.

Priority Engine capabilities help marketing and sales teams to:

• Fuel their MarTech stacks with active prospects and accounts aligned directly to their exact audiences and most  specific program objectives
• Pursue sophisticated multi-tiered Account-Based Marketing (ABM) initiatives
• Easily support multiple complex segmentations using target account profiles for more effective engagement and nurturing
• Simply distribute the right active prospects to specific stakeholders and workflows across the roles and responsibilities within marketing and sales

Organizations are leveraging our purchase intent insight to verify deals and drive up to 19x more appointments

Leveraging the same data sources as Priority Engine, TechTarget’s Qualified Sales Opportunities offering goes another step further by supplying Marketing and Sales teams critical insight into verified deals-in-progress. Marketers are using the solution to understand key drivers in their prospects’ purchase decisions and to maximize their access into the total demand present in their market. By knowing what deals are happening and what decision drivers are in play, Direct and Channel Sales organizations are able to drive up to 19x more appointments and capture more of the business available in their territories. TechTarget has more than 200 clients taking advantage of its Qualified Sales Opportunities.

Real buyer insights are helping marketing, sales and product teams make better go-to-market decisions

With the recent release of its Deal ScoreCard research report subscription service, TechTarget further extended the power of real purchase intent insights to strategic users among 20 different hyper-specific enterprise technology segments. Used by planners and executive leaders in product, marketing and sales, Deal ScoreCard combines purchase intent data analysis with buyer surveying techniques to deliver an inside look at actual purchase behavior from the consideration phases through the completed transaction.  Deal Scorecard gives a more direct understanding of actual decisions being made in their marketplace. They see the types of initiatives involved, the ranked importance of different pain points, where they are winning or losing and more.

Leading the market in purchase intent insight

TechTarget has become a leader in the market because of the richness of its insights and how its purchase intent data is created and delivered. The information within the Priority Engine platform, and further enhanced for Qualified Sales Opportunities and Deal ScoreCard, is fueled by the depth of content published across TechTarget’s network of over 140 enterprise technology-specific websites, spanning 10,000 unique IT topics. Because the content within this network is specifically designed to aid enterprise technology buyers in making real purchase decisions, it provides an unparalleled foundation on which our suite of IT Deal Alert solutions is built. TechTarget helps Marketing, Sales and Strategy teams understand directly observed buyer behavior and then leverage it into better performance at every level.

For more information about Priority Engine, visit TechTarget.com/Priority-Engine. For more information about Qualified Sales Opportunities, visit TechTarget.com/Qualified-Sales-Opportunities. For more information about TechTarget Research and Deal Scorecard, visit TechTarget.com/Research.