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WhatIs

WhatIs is a reference and self-education tool about information technology. The site provides readers with definitions for over 10,000 terms and over 1,000 fast references, cheat sheets and quizzes. WhatIs is updated each weekday and is used primarily by information technology (IT) and business professionals. The site's mission is to help IT pros and the business people they work with understand each other's highly specialized languages. The definitions are known for explaining technical terms and business concepts clearly and concisely.

WhatIs.com was created by IBM technical writer Lowell Thing in the early days of the Internet. In 1999, TechTarget acquired the site. The website has received many awards and accolades over the years, including recognition from the New York Times, the Chicago Tribune, Time Magazine, USA Today, The Washington Times, the Miami Herald, ZDNet, PC Magazine, Discovery Magazine and the American Society of Business Publication Editors.

Much of the value of WhatIs is derived from its "page bonding" with TechTarget's other IT-specific Web sites. Many WhatIs definitions are served directly from topic-specific TechTarget sites to provide readers with easy access to highly relevant news, tips, ebooks, learning guides, videos and white papers.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

Networking
  • top-of-rack switching

    Top-of-rack switching is a data center architecture design in which computing equipment like servers, appliances and other ...

  • edge device

    An edge device is any piece of hardware that controls data flow at the boundary between two networks.

  • Transmission Control Protocol (TCP)

    Transmission Control Protocol (TCP) is a standard that defines how to establish and maintain a network conversation by which ...

Security
  • Zoombombing

    Zoombombing is a type of cyber-harassment in which an unwanted and uninvited user or group of such users interrupts online ...

  • CISO (chief information security officer)

    The CISO (chief information security officer) is a senior-level executive responsible for developing and implementing an ...

  • cyber attack

    A cyber attack is any malicious attempt to gain unauthorized access to a computer, computing system or computer network with the ...

CIO
  • globalization

    Globalization is the process by which ideas, knowledge, information, goods and services spread around the world.

  • business process outsourcing (BPO)

    Business process outsourcing (BPO) is a business practice in which an organization contracts with an external service provider to...

  • localization

    Localization is the process of adapting and customizing a product to meet the needs of a specific market, as identified by its ...

HRSoftware
  • employee resource group (ERG)

    An employee resource group is a workplace club or more formally realized affinity group organized around a shared interest or ...

  • employee training and development

    Employee training and development is a set of activities and programs designed to enhance the knowledge, skills and abilities of ...

  • employee sentiment analysis

    Employee sentiment analysis is the use of natural language processing and other AI techniques to automatically analyze employee ...

Customer Experience
  • customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by ...

  • customer insight (consumer insight)

    Customer insight, also known as consumer insight, is the understanding and interpretation of customer data, behaviors and ...

  • buyer persona

    A buyer persona is a composite representation of a specific type of customer in a market segment.

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